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Promote Your Participation in Trade Shows

The Center for Exhibition Industry Research (CEIR) indicates that 86% of companies go to trade shows to generate leads. Yet, this same research found that 79% of leads are not followed up mainly because the information obtained was inadequate. The show management can get people to attend the event but is not able to get the best prospects for the exhibitor booth. If the exhibitor just wait for them to walk by randomly, they'll likely miss more than one major business opportunity.

Gulfoilandgas.com is a partner for major Oil and Gas events around the world. Our pre-event marketing solutions guarantee better visibility for suppliers and laser-focused targeting of prospects, clearing the way for what truly matters: building business connections and opportunities. Our Virtual Exhibition combined with email marketing and ad products offer businesses a scalable and cost-effective solution to bridging the information asymmetry between buyers and sellers using tried and tested technology.

Through its highly trafficked e-marketplace, Gulfoilandgas.com Virtual Exhibition presents an innovative solution for: 1) inbound marketing and 2) targeted pre-show promotion. It is the first place potential buyers can access information about suppliers and their products. The Virtual Exhibition is engineered to effectively showcase products, services and projects.

Studies show that targeted pre-show campaign raises the exhibitors “attraction efficiency” — the quality of the audience they attracted to their booths — by 46%. Similarly, the conversion of booth visitors to qualified leads rose 50% when a targeted pre-show promotion was used. By adding a digital companion to the offline trade show, the pre-show promotion program produces an important impact on the ground: suppliers are able to recruit additional quality buyers, optimize face-to-face interactions, and increase the period of lead engagement.

Exhibition Tracker

When you choose to participate in trade show events, the Virtual Exhibition Companion mirror the trade show participation online to create targeted pre-show promotions that cannot be provided by the show management. The exhibition Tracker accurately reflects the events you choose to join and drive highly targeted visitors to your offline exhibition stand. The tracker is displayed on each and every page of your virtual exhibition as illustraded in the figure.


E-newsletter Marketing

Gulfoilandgas.com e-newsletters reach 250,000+ Industry Professionals. Gulfoilandgas.com offers opportunity for advertising your participation in events through its popular Top 10 weekly Newsletter.


To learn more about additional options for marketing your participation in trade shows:

Download the Pre-Event Marketing Fact Sheet

Pre-event Marketing Options

Standard Silver Gold
Company LogoYesYesYes
Company ProfileYesYesYes
Contact DetailsYesYesYes
Number of Products /Services152030
Category Listing123
Posting Press releases34
Links to Business Partners444
Exhibition Tracking Banner123+
Run-Of-Site Banner (Pageviews)10,00020,000
Banner in Newsletter (150x50)Yes
Large Text Ad in NewsletterYes
Annual Subscription$ 450$ 1000
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Specific Interest: Geography/Sectors (500 char.)


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