since the beginning of this year, Huadong has deepened the production and marketing linkage mechanism and vigorously expanded the market and sales. So far, it has driven the sales volume of high value-added rolled plastics of Zhenhai Refining and Chemical to increase by 87% year-on-year, among which the sales volume in May increased by 150% month-on-month, setting a new monthly sales record.
Increase the intensity of promotion visits. Chemical Sales East China jointly with production, sales and research, focusing on market segments and high-end application areas. From January to May, intensive visits to the roto-plastic market were made more than 100 times, and 8 high-end customers were developed. Among them, actively responding to the personalized needs of a key customer, and jointly with Zhenhai Refining and Chemical developed roto-plastic materials for complex special-shaped parts and lighting, further enhancing Sinopec's competitiveness in the roto-plastic market.
We insist on doing refined market research. The resin team closely monitors the domestic and international market dynamics of roto-plastics and the competition situation of peers, and strengthens in-depth analysis and forward-looking thinking of the industry. We promote communication and exchanges between upstream and downstream of the industrial chain by holding industry conferences, customer seminars, product promotion conferences, etc., and convey the latest market information. We effectively grasp the slack period of the roto-plastics market, and on the basis of meeting the needs of other customers, we insist on efficiency first, coordinate Zhenhai Refining and Chemical to adjust the production schedule, and temporarily increase the production of roto-plastics products. In May, the output of roto-plastics exceeded 10,000 tons for the first time.
