OAO Severstal, one of the world's leading vertically integrated steel and steel-related mining companies, and the World Steel Association (worldsteel) announced the launch of a video campaign highlighting the global and national contribution of the steel industry. The video brings to life the environmental benefits of steel, the extensive use of the material in our daily lives, the modern transformation of the industry, and the diverse job opportunities available.
Today, the steel industry employs more than eight million people worldwide and spends over $12 billion annually on improving the manufacturing process, new product development and future breakthrough technology.
Commenting on the launch, Elena Kovaleva, Head of PR of Severstal, said: “We’re delighted to launch the video, together with worldsteel, to highlight the great work we are involved in as an industry. Our aim is to inspire current and future generations about the diverse number of opportunities available in the sector and let people know how the industry has transformed and modernised over recent years.
The video also reinforces how steel is one of the most recyclable materials available today without losing its quality. It also provides an example of how new steel can make our world a better place.
Edwin Basson, Director General, worldsteel added: “As an industry we believe sustainable development must meet the needs of the present without compromising the ability of future generations to meet their own needs. We are therefore committed to achieving a vision in which steel is recognised as a key element of a sustainable world – and hope our new video is a good way of communicating that vison and message”.