LyondellBasell Introduces New Brand Identity

Source: 9/27/2017, Location: North America

LyondellBasell (LYB), one of the largest plastics, chemicals and refining companies in the world, today announced the introduction of its new global brand and tagline, "LyondellBasell: Advancing Possible."

Designed to communicate the many ways LyondellBasell technology, products and materials are critical to advancing solutions across nearly every sector of the global economy, the introduction of Advancing Possible coincides with the 10-year anniversary of the merger between Basell AF and Lyondell Chemical Company.

"There's never been a more exciting time to be an employee of LyondellBasell. As we get ready to celebrate our 10th birthday in December, our new brand honors our proud history of developing and delivering products that have changed the world for the better and the spirit of possibility that our employees around the globe demonstrate every single day," said Bob Patel, CEO of LyondellBasell. "As we look to the next 10 years, our goal is to further connect with our customers and other stakeholders by communicating our passion for helping our customers meet the challenges of today, while advancing innovations that will improve our world for future generations."

Advancing Possible was developed by the company's corporate communications team following significant research among a wide variety of stakeholders. To support the introduction of the new brand, the company has launched a website,, and is running advertising in industry-focused print and digital platforms including IHS Chemical Week, Plastics News, ICIS Chemical Business and the American Chemistry Council's SmartBrief.

"After significant research with our key stakeholders, we wanted to develop a unifying approach that is true to who we are as a company but also differentiates us from others in our industry space," said Michael Waldron, Vice President of global corporate communications. "From a strategic perspective, we wanted to ensure that the brand is flexible enough to support today's incredibly diverse product portfolio while also providing some room to grow in the future. Advancing Possible is larger than just us. It elevates our unique value proposition and the many ways our products, materials and technologies are helping to advance solutions all over the world. "

For nearly 70 years, LyondellBasell and its predecessor companies have pioneered the development of polyolefin, polypropylene and process technologies that are widely used around the world today. In addition to being the world's largest licensor of polyolefin and polypropylene technologies, the company manufactures products at 55 sites in 17 countries that are key to advancing solutions like enhancing food safety and access through lightweight and flexible packaging, protecting the purity of water supplies through stronger and more versatile pipes, and improving the safety, comfort and fuel efficiency of many of the cars and trucks on the road. LyondellBasell sells its products into approximately 100 countries around the world.

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