? By the end of the year, the number of MyAuchan proximity stores in the Petrom network will reach about 280
? The two companies have a common budget of 50 million euros to bring MyAuchan stores to all 400 Petrom filing stations
OMV Petrom and Auchan Retail Romania opened 200 MyAuchan stores in Petrom filling stations, half of the total number agreed by the two partners. As of 2021, the project has been accelerated, so that it can be completed one year earlier, in 2023. This year, about 80 more proximity stores will be inaugurated in Petrom stations.
The integration of MyAuchan stores is done simultaneously with the modernization of the look of Petrom filling stations, and the common budget of the two companies for this project amounts to 50 million euros.
To mark the opening of the 200 stores, between July 11th and 24th, 2022, in all Petrom stations with MyAuchan stores, a promotional campaign for customers will be organized with 200,000 instant prizes and other prizes, awarded by drawing lots: 200 prizes consisting of 200 lei vouchers for purchases on auchan.ro or for fuel in Petrom stations and the grand prize, of 10,000 euros. The clients can participate in the campaign by purchasing products of at least 50 lei.
Radu Caprau, member of the OMV Petrom Directorate responsible for Refining and Marketing: "It is the first partnership of this kind in Romania, and I am glad that we started our journey with the partners from Auchan. Our customers appreciate both the diversified offer of products and the new, modern look of our locations. We will continue to improve the shopping experience in the Petrom network while we diversify the mobility offer."
Ionu? Ardeleanu, General Manager of Auchan Retail Romania: "Our joint project has advanced very well, thanks to the excellent collaboration of the teams involved from OMV Petrom, Auchan and from the filling stations, and today the Romanians from 130 localities can enjoy a new shopping experience, the products and advantages of MyAuchan, in the 200 modernized stations.
We thank the customers who have visited us so far, but also our partners from OMV Petrom, with whom we intend to continue the remodeling at the same accelerated pace."
MyAuchan stores offer customers a wide range of up to 1,800 products at a great value for money. It includes both immediate and home products for consumption, fresh and frozen products, beverages, fresh coffee, salted appetizer, sweets, grocery and non-food products such as cosmetics, detergents, toys, children's products and car accessories.
In addition, over 110 stores include Costa Coffee dedicated areas, as part of a wide-ranging partnership that involves the integration of this concept at national level. In addition to the wide range of products, customers can also benefit from a range of useful services in MyAuchan stores, such as the possibility to pay road/bridge taxes and vignettes, money transfers and utility payment services.