Liquidity Services, a leading global commerce company powering the circular economy, successfully auctioned two 2013 Bell 407GX helicopters through its online marketplace, AllSurplus, on behalf of a major energy client. The auction garnered nine unique bidders and was awarded to an end-user in Louisiana.
“We are proud of our team’s ability to successfully execute across a broad array of commodities, regardless of the industry,” said Liquidity Services Director of Energy Sales Jeff Morter.
Liquidity Services conducted a multi-faceted marketing campaign, implementing direct outreach and personal calling, bringing a robust market to the listing. The campaign successfully garnered worldwide attention, with bidders ranging from Canada to Australia and South Africa. Though a few inspected the helicopters onsite in Mississippi, the winning buyer chose instead to rely on the detailed listing description, high-quality images, and communications with AllSurplus representatives.
“As a ‘market-maker,’ we are really involved and directly in contact with the best prospective bidders,” said Liquidity Services’ Vice President of Energy Sales Darron Hanner. “We are proud that our effort yielded results that exceeded our seller’s goals and expectations, and they’re very pleased with the outcome.”
