• Introduces bproauto as competitively priced, private-label replacement parts
• New parts line complements Mopar, the global original-equipment parts and authentic accessories brand for Stellantis
• Proven second-line brand of high-quality aftermarket parts costs less than original-equipment (OE) offerings and are backed by a standard two-year/unlimited-mile warranty
• 30 parts categories will be available from a comprehensive, quality-tested and competitively priced product portfolio
• Reliable bproauto parts are designed for optimal performance on most makes and models from old to new, domestic to import
• See bproautoparts.com for more information or contact a local Chrysler, Dodge, Jeep®, Ram or FIAT dealership
• Mopar remains global original-equipment parts and authentic accessories brand for Stellantis
• Launch of bproauto helps address a key pillar outlined in the Stellantis Dare Forward 2030 strategic plan — to grow sales in the independent aftermarket
To further enhance and expand its replacement parts and service business in North America, Stellantis announced the bproauto aftermarket parts brand as its new line of high-quality, competitively priced, replacement parts.
Following decades of success in Europe and other international markets, including the Middle East and South America, the newly introduced bproauto parts portfolio is available for most makes and models to help combat the rapidly changing aftermarket and the long-term shift to electrification as vehicles and their components are becoming increasingly complex and digital. These original-equipment-backed parts come with up to a two-year/unlimited-mile warranty. In addition, batteries have up to two-year, free replacement coverage and brake pads carry a limited lifetime warranty.
“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models,” said Mike Koval, head of Mopar North America. “While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.”
In North America, 30 parts categories will be available for most makes and models to support the ongoing transition of the automotive repair industry. Additional product lines will phase into the Stellantis dealership network.
The following parts are available now from bproauto:
• Air filters
• Batteries
• Brake pads
• Brake rotors
• Hub bearings
• Oil and oil filters
• Tire-pressure monitoring systems
