bp has unveiled another series of new initiatives for reshaping the future of fuel and convenience stations in the United States at the biennial BP Amoco Marketers Association (BPAMA) Convention and Business Expo in Scottsdale, Arizona.
The event celebrated the 50th anniversary of the BPAMA and its longstanding relationship with bp. On the main stage, bp leaders highlighted the ongoing expansion and technological developments led by bp and its marketers, showcasing trends, strategies, and innovations that contribute to the success of businesses in today's dynamic environment.
"Our US branded marketers unwavering commitment is fundamental to our joint efforts in enhancing the consumer experience," said Emma Delaney, executive vice president, customers & products for bp. "Attending the BPAMA conference is always a rewarding experience, and we look forward to providing these frontline representatives for the bp and Amoco brands with innovative tools, solidifying our dedication to their success."
Themed "Power of Us," the convention served as a platform for bp to introduce additional offerings intended to transform the consumer experience, including:
- Launch of the new consumer digital app, underpinned by a cutting-edge loyalty platform, offering a seamless guest experience across fueling and convenience
- New technology aimed at simplifying and enhancing the retail experience, including a modern cloud-based POS, optimized tech support model, and enhanced consumer loyalty offerings
- Bold multi-channel fuels campaign coming Spring 2024
- Growing bp pulse EV charging operations at bp and Amoco gas stations throughout the US
- Focus on bp's commitment to greater diversity, equity, and inclusion through an offer with fuelService, an app designed to help drivers who need assistance to find gas stations that are staffed and ready to help them fuel up
"This year's BPAMA convention has truly been a celebration of the Power of Us and the extraordinary things we accomplish with our bp and Amoco branded marketers," stated Greg Franks, senior vice president of mobility & convenience, Americas for bp. "Consumers are changing faster than ever and we're investing together in our people, products, and offers to continue giving them what they want, when they want it, and how they want it."
As part of the convention, attendees earned points contributing to a charitable donation supporting In Our Backyard, with whom bp shares an enduring partnership dedicated to combating human trafficking. The campaign showcased exclusive dispenser skirts featuring distinctive In Our Backyard graphics, providing advocates with a tangible and symbolic means to actively engage in the fight against human trafficking. These exclusive items are currently available for order on bpparts, providing bp's branded marketers the opportunity to directly contribute to this crucial cause.
This endeavor aligns with bp's ongoing commitment to championing social responsibility. By facilitating direct involvement through this innovative campaign, bp demonstrates its dedication to making a meaningful impact on a global scale. In tandem, the company underscores the significance of retail site staff in this effort, offering training and resources to empower stations in taking a stand against human trafficking.
