Gazpromneft Lubricants, operator of Gazprom Neft’s lubricants division, has begun implementation of its new international programme, G-Energy Service, targeted at the development of independent garages. A total 15 garages will begin operating under the G-Energy Service brand in 2014, with a full network — operating under universal quality standards — planned for 2015.
Under this programme Gazpromneft Lubricants supplies garages with its G-Energy own-brand products, and supports them in sourcing specialist equipment, staff training, advertising and shop fitting, as well as extending finance for development. Participating garages are those currently offering replacement of engine and transmission oils and car fluids, predominantly for vehicles out of warranty.
The programme has already been initiated at two garages in Italy and one in Georgia. The company plans to expand the G-Energy Service network throughout Russia, the CIS, Western Europe, the Middle East and other countries in which the company is active.
Gazpromneft Lubricants CEO Alexander Trukhan commented: “To achieve the lubricants sales levels envisaged under the company’s long-term strategy we are, today, starting to open up new retail channels in which Russian producers are not yet operating. In the long term we are considering the establishment of a major international network of independent garages, working with G-Energy oils and at the forefront of quality service standards.”
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